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Discovery

Discovery Channel is the premier provider of real-world entertainment, offering a signature mix of compelling, high-end production values and vivid cinematography that consistently represent quality for viewers. Primetime programming features science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. Discovery Channel is dedicated to creating high-quality television and media to inspire audiences by delivering knowledge about the work in an entertaining way; evolving a timeless brand for a changing world.

Program Highlights
 

  • Deadliest Catch
  • After the Catch
  • Gold Rush
  • Moonshiners
  • Alaska: The Last Frontier
  • American Chopper
  • Human Planet
  • Sons of Guns
  • American Treasures
  • Penn & Teller

www.dsc.discovery.com

For more information on how to advertise on Discovery
contact your local WHTV1 Representative: 770-292-0858

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Viewer Profile

 
 
Age Groups
A18-34
28%
 
A35-54
37%
 
A55+
35%
 
Median Age
47.1
 
Education
Attended College
43%
 
Gender
Male
59%
 
Female
41%
 
Home Ownership
Rent Home
27%
 
Own Home
70%
 
Household Income
$75k+
37%
 
$50K - $74,999
19%
 
$30K - $49,999
19%
 
Median Household Income
57.3
 
Households with Children
1/+ child HH
36%
 
 

Source: Simmons OneView Summer 2011 12-month survey, 7/26/10-9/2/11.
Base: Adults 18+; Index of 100 = National Norm.
 

 
 
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